Idol Films N Communications

COMMERCIAL FILM DEVELOPMENT

Commercial films are the Ad Films that are associated with the publicity of a product. Precisely, Commercial films are just linked with the advertisement and marketing of a product.  Persuasive Communication is another area of our expertise. Pictures can say more than words, that too an ad film is quite impact generative. Media has a very crucial role to play in communication.

We have a technically qualified, creative and experienced staff for our various projects. We have sound recordists, cameramen, video NLE Editors, script writers, graphic designers. We are also equipped for the multimedia presentations besides making corporate films and documentaries.

We as a responsible company tend to know the market position, and also the needs of the market. For a company to grow it becomes imperative to know about the contemporary needs of the existing entire market that we are well aware of. Before creating a documentary or a commercial film on a product we have a feel of the product what the client requires, study it thoroughly and then only after the consent of the client we go ahead with the production of the film.

We for that reason are a pioneer in making commercial films, documentaries, and also multimedia presentations. CDs are prepared by us. Our ultra modern production house has successfully met the requirements of media organizations in India and also abroad. With the most advanced film making amenities at our hand we have positioned ourselves at the top of corporate and commercial film making in India and abroad.

For making a Commercial film we first send our small team to a spot for choosing a location. After site is chosen then we decide whether it will be suitable for shooting of a product launch. Then our artistes and cameramen reach the site and shoot the entire film. After which editing and compiling is done. A commercial film has a lot of emotion in it. It feels as if the film is interacting directly with the audience.

A Commercial film’s prime objective is to focus on a few advantages of a product  as to why a person or an organization should purchase a given commodity. The basic inbuilt features of different models. Say for instance a mobile firm has asked us to prepare a commercial film for it. Then we shall be showing the basic features and advantages of the latest model which is to be filmed. A famous person of any field mostly sports person or a hero is made brand ambassador to publicise and market the product. Appointing a brand ambassador of a product acts as a miracle in the publicity

Tags: Ad Films, Commercial films, Commercial Videos, Services

CORPORATE FILM DEVELOPMENT

A Corporate film has the complete essence of a company’s corporate image and strategy. Therefore it is very important to focus on the core competencies & other aspects relevant to a corporate film. We start by understanding your business, your product(s) or service(s), your target customer’s profile and your objective for developing a corporate film. Afterwards our visualization team develops a concept with a script and it is then brainstormed with you with the aid of storyboards. After necessary approvals we go about the business of actually making the film.

Script Writing & Storyboard Making.
The backbone of the Corporate film is its Script & its Storyboard. All the shooting, voice over, background music, graphics, editing, etc rotates according to the script and its storyboard. Script is being made with an idea of all the features of the company and also according to the infrastructure of the factory, offices etc. And the storyboard is made according to the script; it includes all the series of voice over, graphics, shooting part and every thing. After the scripting, it is very necessary to prepare the storyboard.

Shooting on Digital, Beta or a Film Camera.
A team of professionals will be hired to cover all the footage of the commercial film whether it is still photography or video footage. Video shooting quality depends upon the type of camera we are using i.e. Digital Video, Digi-DV, Digi Beta, Beta camera or Film camera. Selection of camera depends upon the budget, concept etc. As per your requirement Digi-Dv (Beta) Camera will be much better for shooting and for the best result for outputting in a CD. Lights have also a major role in a shooting part. Special lights and equipment will be put on to get the excellent quality of picture through any camera.

Still Photography
A team of professionals will be covering all the still pictures of the company infrastructure. Still photography quality depends upon the type of camera we are using i.e. Professional Digital camera, normal or SLR camera.
According to our suggestion the entire shoot must be on professional digital camera for high resolution. Lights have also a major role in a shooting part. Special lights and reflectors would be put on to get the excellent quality of picture through any camera.

Voice over and Background Music or Jingle.
Voice over or music is a heart of a film. According to your concept proper music and voice over will be used to make the film feeling full, emotional and much more attractive. A male artist whose voice is very dominating will be hired for a perfect voice over to establish the brand. Perfect Voice makes a big impression to explain our words clear through our corporate film. Voice over will be recorded in a digital noise proof studio. A team of highly creative professionals will make the jingle of the corporate. Special treatment of music will be given to the concept for its high-quality feel.

Editing Of Corporate Film.
Editing is also a major part of making the film more impressive. Film will be edited with the latest equipment i.e. non-linear editing table to work with a single frame. Special effects with and latest graphics according to the concept will be used. Extra Graphics according to the concept and according to the storyboard can be put.

Final Output
Final output will be given in Beta cassette, VHS cassette and CD as per your requirement. As VHS cassette cannot be used regularly comparing to the CD or DVD and the life of CD or DVD is also longer than the VHS cassette and handling of this media is also easier comparative to the tape. And Master will be also given on DV Tape and Beta tape to procure the film quality and life.

Tags: Beta Camera, Corporate Films, Digital Camera, Editting, Scripts, Services, Shooting, Storyboard, Videos, Voice Over